Mary McBride

Director, Research at WebMD

Mary McBride has a diverse work experience spanning over two decades. Mary started their career at NuStats Inc. in 1993, where they worked as a Senior Research Manager, designing and conducting various research studies for private enterprises and government transportation agencies. Mary then worked as a Project Director at Langbaum Associates, managing employee workplace assessments and customer satisfaction surveys for major corporations.

In 1999, Mary joined TNS as a Senior Research Manager, where they managed tracking and ad-hoc studies for clients in the pharmaceutical and financial industries. Mary developed strong client relationships and was responsible for ad and brand tracking, customer satisfaction analysis, and concept testing.

From 2004 to 2005, Mary worked as a Research Consultant at MCB Consulting, providing valuable insights and recommendations to clients. Mary then joined GfK Healthcare, where they held various roles, including Associate Vice President and Vice President. In their role as Vice President, Mary led a global diabetes program, providing studies for pharmaceutical and device manufacturers. Mary managed business and product development, marketing, sales, client relationships, and staff.

Since 2016, Mary has been working at WebMD as the Director of Research, overseeing research projects and contributing to the development of healthcare-related content.

Overall, Mary McBride has gained extensive experience in research and consulting, specializing in healthcare and marketing.

Mary McBride has a BSBA degree in Marketing from Georgetown University. Mary also has an MBA degree in Marketing from The University of Texas at Austin. The specific start and end years for each degree are not provided.

Links

Previous companies

GfK logo

Org chart

Timeline

  • Director, Research

    April, 2016 - present