Matthew Starr

Matthew Starr is an experienced analyst currently at WebMD since November 2018, where responsibilities include reducing IVT traffic, optimizing campaign viewability, and addressing brand safety issues through data analysis and collaboration with verification partners such as Doubleverify and Moat. Previously, Matthew served as a Digital Revenue Specialist at CBS Interactive, focusing on digital advertising campaign optimization and client support. A background at MediaVest involved managing substantial media-marketing budgets, negotiating strategic deals, and training new staff. Matthew holds an MBA from Baruch College and a Bachelor’s Degree in Media Studies from Queens College.