WebTVAsia
Cheryl Lee is an experienced Executive Creative Producer currently with WebTVAsia since May 2023, having previously served as Creative Content Lead at ACE EdVenture and Content Director at WebTVAsia. With a strong background in content production and marketing strategy, Cheryl has developed original content, managed social media campaigns, and collaborated with digital teams to execute brand initiatives across various platforms. Previous roles include Senior Creative Producer and Content Producer, with significant accomplishments such as co-producing the film "Rise Inikalilah" and developing Malaysia's first English edutainment series, "Jack of All." Cheryl's extensive career also includes roles in business development and marketing management at Lone Pine Koala Sanctuary, and on-air promotions at Astro. Cheryl holds a Bachelor's degree in Creative Industries from Queensland University of Technology and a Diploma in Mass Communication from Taylor's University.
WebTVAsia
WebTVAsia is Asia’s top creator company that empowers the most talented creators through its platform partnerships, content studios, brand solutions and social commerce value chain. Since 2013, its YouTube network of over 3500 Asian creators have grown in Fame with over 880 million combined subscribers; Fortune with US$150 million income earned; and Freedom to Create, through the ground-breaking Asia’s biggest creator award show, WebTVAsia Awards and first ever creator music festival, Viral Fest Asia. Its market-leading YouTube Play record stands at 3 Diamond (10 million or more subscribers), 198 Gold (over 1 million) and 1130 Silver (over 100 thousand). The founder and award-winning producer, Fred Chong’s vision is to create a truly equitable and sustainable digital ecosystem that connects the best Asian creators with a global fan community, in the current Web 2.0 and future Web 3.0 worlds. Its core business is driven by 4 pillars: 1. Multi Platform Network (MPN) monetizes content globally on YouTube, Facebook, Instagram, TikTok etc; 2. Brand Solutions that delivers 360 end-to-end talent, creative & marketing services to creators and advertisers; 3. Social Commerce enables creator-fronted business-to-consumer commerce marketplaces; and 4. Content Production offers full-range video, film, music, live and animation production capabilities to global studios and platforms.