Ewan Mcneil

Ewan Mcneil is the VP Digital at Webware.io. Prior to joining Webware.io, Ewan was the Director of Marketing/E-commerce at LMN (Landscape Management Network) from November 2017 to January 2020. Ewan was tasked with consolidating and optimizing the entire B2B marketing function to create a seamless experience for the prospects & customers.

During their time at LMN, Ewan accomplished many things such as:

- Consolidated and optimized a fragmented customer experience into a refined customer journey enabling the activation of marketing automation.

- Directed the team to design and develop revised campaigns to support refined customer journey.

- Refreshed and codified the LMN brand - Established visual and written guidelines across all channels.

- Relaunched website to reflect new brand standards and support lead generation campaign activities.

- Introduced monthly ‘Speaker Series’ a platform to host industry experts providing valuable insight and/or training to customers & prospects.

- Managed the team responsible for planning, marketing and execution of experiential marketing efforts (Hosted over 300 workshops, webinars and events inside one year).

- Expanded content strategy to support 'top of funnel' generation of MQL's.

- Introduced tools and trips wires throughout the customer journey to support 'bottom of funnel' SQL generation.

- Evolved the Marketing team into an internal consultancy delivering value for all functional groups.

- Established multi-platform data collection & reporting standards for analytical efforts.

- Worked collaboratively with internal parties to establish monthly performance dashboards.

- Directed team in the development of 'customized' monthly newsletters to engage with all prospects & customers.

- Worked closely with team to develop & implement organic social channel strategies.

- Optimized paid social & PPC campaigns to play a key role in the support of content strategies & demand generation activities.

- Worked in collaboration with the Sales Team to grow & support external active partnerships by 600%.

- Conceived, developed & maintained online ‘partner’ marketing asset library.

- Defined & launched ‘Influencer Marketing’ program resulting in the onboarding of industry experts to activate new lead generation.

Ewan Mcneil's educational career consists of an associate's degree in graphic design from Durham College and Dr. F.J. Donevan Collegiate Institute.

Ewan Mcneil works with Indrajit Chowdhury - CTO, Anita York - VP Sales, and Howard Brass - Special projects and financing. Their manager is Cory York, Co-founder, ceo.