Aaron Schaap

Aaron Schaap is an experienced product leader with over 20 years in the design and innovation industry. They have a proven track record of founding, scaling, and successfully exiting multiple businesses, including Canvas and Elevator Up. Currently, Aaron operates independently under the name "Ounce," where they help companies foster innovation through a collaborative, story-based approach. Their previous roles include serving as the Enterprise Design & Agility Lead at Spectrum Health, where they developed programs to promote customer-centricity among over 30,000 team members. Aaron has also taken on leadership roles in various organizations, contributing to the advancement of design thinking practices.