Matthew Purchase

Matthew Purchase is a seasoned MarTech professional with extensive experience in CRM implementation and marketing automation. As the MarTech Projects Lead at WeDoCRM, responsibilities include project scoping and CRM system setup across platforms like Salesforce and HubSpot. Previously, as a Senior Marketing Automation & CRM Consultant at Aira, Matthew excelled in onboarding HubSpot customers, optimizing existing customer hubs, and implementing bespoke solutions for enhanced ROI. Additional roles include HubSpot CRM Implementation Consultant at Axon Garside, where Matthew provided practical solutions for client business needs, and CRM Email/Data Manager at Solomon Investment Partners, focusing on quality data maintenance and automation programs. Other positions at Upgrade and Save and Langdon Systems Ltd contributed to a robust skill set in data analysis, campaign building, and stakeholder management. Matthew's foundation in data management was further developed during tenure at the Department for Education, handling large datasets and budget responsibilities.