wedrive
Eric Mercado is the President and Co-Founder of wedrive, where Eric oversees the organization's success and growth. With a background in business marketing and management, Eric has held various sales and leadership roles in companies such as Force Marketing and Fitzpatrick Advertising. At LSI Holdings, Eric served as a National Sales Trainer, recruiting and training sales representatives. Eric's expertise lies in developing innovative marketing solutions and building successful client partnerships in the automotive industry.
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wedrive
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Wedrive helps dealerships identify better prospects, market more precisely, and improve marketing ROI by providing CDP-powered people-based marketing solutions. We work with over 40 of the top-150 automotive groups providing solutions that improve ROI by creating and capturing purchase intent throughout a customer's marketing journey, regardless in they are top-of-the funnel or bottom-of-the funnel.