James Basbas

James Basbas is an AI and marketing strategist with extensive experience in driving customer engagement and sales growth for retail and consumer brands. Currently serving as Marketing Director at Granite River Studios Inc, James creates compelling visual stories and manages marketing campaigns that generate significant impressions and social growth. Previously, James held the position of Account Director at wedu, where they managed client relationships and provided strategic direction on digital marketing projects. James's past roles include Director of Online Communications for John Stephen for Governor, where they significantly increased online engagement, and Vice President at Altos, where they led a digital marketing team to achieve substantial revenue goals. James holds a BS in Marketing from Babson College and is currently completing a Statement of Accomplishment in Data Analysis at The Johns Hopkins University.