Irene Zhou

Irene Zhou is an experienced marketing professional specializing in influencer marketing and strategic campaign execution. Currently serving as the Influencer Marketing Lead at Weee! since May 2019, Irene is responsible for developing and implementing influencer marketing strategies, managing relationships with influencers, overseeing budgets, and analyzing campaign performance. Prior to this role, Irene worked as a Marketing Specialist, planning and executing promotional events across various channels. Irene's earlier experience includes serving as an Operations Associate at Dealmoon, focusing on social media management, and working at Shanghai Jade Gem Company as a Content Strategist, where responsibilities included media promotion and content development. Irene holds a Bachelor's degree in Traditional Chinese Medicine and Chinese Herbology from Hubei College of Traditional Chinese Medicine, completed in 2012.