Fredrika Larsson

Fredrika Larsson is a Senior Art Director at Weekday, where they lead art direction for campaigns across various brands. Previously, Fredrika held roles as an Art Director and Graphic Designer at Bedow, UNIFROM™, Catt och Co, Laura Tabet, and Twin Magazine, working on high-profile campaigns for clients such as J.Lindeberg and H&M HOME. Fredrika's education includes a diploma in Communication Design from Berghs School of Communication and a residency in Typography from the School of Visual Arts. They have experience managing creative teams and overseeing projects from concept to delivery.