Lou Vickers

Lou Vickers currently serves as Head of Brand at Weetabix, a position held since August 2023. Prior to this role, Vickers was Marketing Controller for the Desserts category at Premier Foods from January 2021 to August 2023, focusing on brands such as Ambrosia and Angel Delight. Vickers’ extensive experience at Associated British Foods plc spanned from 1998 to 2020, including roles such as Head of Brand and Communication for The Silver Spoon Company, where significant achievements included increasing market share for Allinson's bread flour and launching the Truvia brand in the UK. Vickers’ earlier positions at The Silver Spoon Company involved leading various marketing and brand initiatives, demonstrating a strong track record in brand management, product development, and strategic marketing. Vickers holds a Bachelor of Science degree in Marketing from Lancaster University.