Sally Abbott

Sally Abbott has been working in the marketing field for over two decades, with experience in companies such as Weetabix and Kraft Foods. Currently serving as Managing Director at Weetabix, Sally is responsible for brand building, communications, consumer insights, and channel planning globally. Prior to their current role, Sally was the Marketing Director for Weetabix brands in the UK. During their time at Kraft Foods, Sally achieved significant revenue growth and won awards for their outstanding campaigns. Sally holds a BA in Modern Languages from The University of Sheffield and has completed the Marketing Society Leadership Programme.