Raffaello Calla has over 23 years of experience in the commercial sector of the automotive paint industry, specializing in the development of distribution channels and team leadership. Raffaello has previously held positions at renowned companies such as Dupont do Brasil, BASF, Wurth do Brasil, and Sherwin-Williams, where they managed regional sales and strategic planning. Currently, Raffaello serves as the National Sales Manager for automotive paints at WEG, overseeing business development in Brazil. Raffaello earned a Bachelor of Business Administration from Universidade Presbiteriana Mackenzie, as well as a master's degree from Fundação Getulio Vargas.
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