Herman Soh

Herman Soh has a diverse work experience spanning from 2010 to 2023. Herman began their career as a Staff Writer (Internship) at LifestyleAsia.com in 2010. In 2011, they worked as a Marketing Executive (Internship) at 8flo and later joined 88DB Singapore as a Marketing Executive, where they played a pivotal role in product marketing. Herman then moved on to Evolve MMA as a Digital Marketing Manager, where they developed the company's digital marketing strategy and worked closely with the Senior Vice President. In 2014, they joined ZALORA Group as a Regional SEO Manager, leading SEO efforts in Indonesia and the Philippines. Continuing their journey, they held various roles at Wego.com, starting as an SEO Director and eventually becoming the Director of SEO, Content Marketing & ASO. During their tenure, they planned and executed global organic growth strategies across several regions. Throughout their career, Herman Soh has demonstrated strong leadership skills and a proven track record in SEO and content marketing.

Herman Soh obtained a Diploma in Digital Media Design from Nanyang Technological University Singapore from 2004 to 2007. Later, they pursued a Bachelor's degree in Marketing from RMIT University between 2009 and 2011. In terms of additional certifications, Herman acquired the Digital Analytics Fundamentals certificate from Google Analytics Academy in October 2013. Additionally, they obtained the Google Advertising Fundamentals Exam certification from Google AdWords in September 2012, followed by the Search Advertising Advanced Exam certification from the same institution in November 2012.