La Yang has a diverse work experience in marketing technology and market research. They started their career at Ipsos as a Quantitative Researcher, where they were responsible for project operation management and basic level research work. They then moved on to Nielsen as a Senior Quantitative Researcher, where they focused on Brand Equity Study, Usage & Attitude Study, User Segmentation, and Location Study. La Yang then joined Zhaopin.com as a Market Research Manager, the No. 1 online job-seeking site in China. They later worked at ZALORA Group as an Associate Manager - Mobile Marketing, where they integrated data from various sources to improve marketing efficiency. Currently, La Yang is serving as the Director of Marketing Technology at Wego.com.
La Yang earned a Bachelor's degree in Sociology from Renmin University of China in 2007. Following that, La Yang pursued a Master's degree in Sociology from the same university and completed it in 2009. In 2014, La Yang attended the National University of Singapore and acquired a Master's degree in Statistics in 2015. Additionally, La Yang obtained certifications in Machine Learning: Regression and Machine Learning Foundations: A Case Study Approach from Coursera in April 2017 and March 2017 respectively.
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