Weibo Corporation is a social media platform for people to create, distribute and discover Chinese-language content. The Company provides ways for people and organizations to publicly express themselves in real time, interact with others on a global platform and stay connected with the world. It operates in two segments: advertising and marketing services and other services. It offers self-expression products that enable its users to express themselves on its platform; social products to promote social interaction between users on its platform; discovery products to help users discover content on its platform, and notifications to notify users on Weibo account activities through short message service (SMS) or push notification on their device. It offers advertising and marketing solutions to enable its customers to promote their brands and conduct marketing activities. It offers its platform partners with tools and application programming interfaces (APIs).

Internet

Weibo Corp

This department oversees the operations and strategic direction of the open platform, managing partnerships with content creators and influencers.

Platform Management

This department focuses on developing and maintaining software applications and systems.

Software Development

This department focuses on strategic management and operational efficiency across various functions of the organization.

Business Operations

This department manages employee relations, benefits, recruitment, and organizational culture.

Human Resources

This department oversees product strategy, development, and lifecycle management to ensure market success.

Product Management

This department focuses on managing product offerings and driving sales initiatives to maximize revenue.

Product Sales

This department produces written and visual content to engage audiences across various platforms.

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Other teams

Software Development

Business Operations

Human Resources

Product Management

Product Sales

Content Creation