WeidnerCA
Will Rodriguez has extensive work experience in the design and technology field. Will worked as the Vice President of Design & Tech at WeidnerCA since June 2011, leading the company's design, technology, and R&D initiatives. Prior to that, Will served as the Creative Director and Co-Producer for Sacramento Fashion Week from November 2010 to March 2013, where they oversaw branding, promotions, web presence, and event design. Will also co-founded and worked as the Art Director for Umbrella Haus from July 2010 to May 2011, managing various art and design projects. Additionally, Will gained experience as an Independent Design & Marketing Professional from June 2005 to July 2010, working on diverse projects including brand development, print collateral, web design, and strategic marketing and business development. Currently, they hold the position of Vice President on the Board of Directors for Capitol Creative Alliance since May 2023.
Will Rodriguez attended the Academy of Art University, where they studied Graphic Design from an unknown start year until 2005. In July 2023, they obtained a certification in Applied Generative AI for Digital Transformation from MIT Professional Education.
WeidnerCA
WeidnerCA is design-build firm passionate about signage, branding, art, and wayfinding with a state of the art fabrication plant to support the West Coast. WeidnerCA's installation team is driven to provide our client's an amazing experience whether union or non-union. As designers and consultants, we are on a mission to help develop brands that foster community and add value to people's lives through signage, art, and design.