Sofia Lahmann

Sofia Lahmann is an accomplished marketing professional with extensive experience in digital technology communications and eCommerce. Currently serving as the Global Head of Digital Technology Communications at Wella Company since December 2020, Sofia has also held multiple eCommerce marketing positions at Wella, including Senior Marketing Manager and Marketing Manager. Prior experience includes serving as a Global eCommerce Marketing Manager at Coty, where Sofia developed global strategies for a B2B eCommerce platform and organized numerous online events across multiple countries. Additional roles encompass digital marketing and project management positions at IWC Schaffhausen, where notable achievements include leading the Instagram Shopping project and significantly enhancing social media engagement. Sofia's career began in digital marketing consultancy and production roles, complemented by a Master's Degree in International Business with specialization in Luxury Management and a Bachelor's Degree in Cinematography and Film Production.