Wellbel
Sonja Grasser, MBA, is an accomplished marketing professional with a focus on retention and customer relationship management (CRM). Currently serving as the Head of Retention and CRM at Wellbel and as Founder & Consultant at Retention Theory, Grasser brings extensive experience from previous roles such as Senior Director of Retention & Lifecycle Marketing at Kaged, where significant improvements in customer lifetime value and retention metrics were achieved. Other notable positions include Director of CRM & Email Marketing at MaryRuth Organics and Ecommerce Retention Manager at Mizzen+Main, showcasing a strong track record in optimizing marketing strategies and technologies. Grasser founded Miracles To Go, providing digital marketing services across multiple markets, and has a background in HR and training from BREITENEDER Rechtsanwalt GmbH. Educational qualifications include a Master of Business Administration and a Bachelor of Arts in Marketing from Sigmund Freud University Vienna, alongside certifications in mental strength coaching and an associate's degree in Law from the University of Graz.
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Wellbel
Wellbel was founded in 2020 by Dr. Daniel Yadegar, a Harvard-trained physician and Medical Director. Wellbel is a pioneering brand that places quality, compassion, and science at the heart of its mission. Setting a new standard for clean, vegan hair, skin, and nail supplements, Wellbel uses only the purest ingredients, ensuring a holistic approach to overall well-being for both men and women. Today, we provide natural support for all hair types and textures, from 1A to 4C. From humble beginnings, we’ve organically grown a devoted community spanning all ages by committing to taking care of one another. We believe in the power of a personal touch—at scale. After all, hair is personal. Health is personal. Wellbel’s mission is to inspire a movement of confidence from within.