Sonja Grasser

Sonja Grasser, MBA, is an accomplished marketing professional with a focus on retention and customer relationship management (CRM). Currently serving as the Head of Retention and CRM at Wellbel and as Founder & Consultant at Retention Theory, Grasser brings extensive experience from previous roles such as Senior Director of Retention & Lifecycle Marketing at Kaged, where significant improvements in customer lifetime value and retention metrics were achieved. Other notable positions include Director of CRM & Email Marketing at MaryRuth Organics and Ecommerce Retention Manager at Mizzen+Main, showcasing a strong track record in optimizing marketing strategies and technologies. Grasser founded Miracles To Go, providing digital marketing services across multiple markets, and has a background in HR and training from BREITENEDER Rechtsanwalt GmbH. Educational qualifications include a Master of Business Administration and a Bachelor of Arts in Marketing from Sigmund Freud University Vienna, alongside certifications in mental strength coaching and an associate's degree in Law from the University of Graz.