CR

Competitive Research

Competitive Research is currently a CR at Wellbridge. They have been in this position since November 2021.

Prior to their current role, they were with Long Island Community Hospital from April 2016 to November 2021, where they served as the VP of Branding and Stakeholder Relationships. In this role, they were responsible for transforming the hospital's reputation and increasing key metrics via strategic brand development. They also led 2.5K+ employees, implemented a unique brand restructure, identified organizational goals, and strategized brand platform messaging.

In addition, Competitive Research drove the renaming and rebranding initiative for the hospital, built consensus among stakeholders, and incorporated the brand development strategy across multiple channels. They also organized a successful brand launch event with 500+ attendees, resulting in positive press coverage and social interaction.

Finally, Competitive Research developed and executed multi-year strategic marketing plans across advertising, digital, social, PR, physician outreach, government relations, and community relations. They also oversaw service line marketing campaigns, such as a digital bariatric campaign which exceeded industry benchmarks with 400+ qualified events.

Competitive Research reports to Blast Camp, Unknown role. They work with Parents - Parents, Camp Coordinator - Camp Coordinator, and Theme - Theme.


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