Frank Xu

Frank Xu is currently the Product Innovation Director at Wellizen and has held the role since 2024. They previously worked as a Brand Strategy Director at Access Corporate Group from 2021, and from 2019 to 2021, they served as the Head of Strategy at THINK CHINA. Prior to these positions, Frank was a Brand Strategy Consultant from 2017 to 2019 after relocating to Melbourne, Australia. They also held various roles at J. Walter Thompson Shanghai, including Head of Strategic Planning, and worked as an Associate Brand Director at Leo Burnett Shanghai from 2005 to 2006. Frank earned a Bachelor of Arts in International Journalism from Shanghai International Studies University between 1995 and 1999.