Max Koba

Max Koba is a seasoned professional in product marketing and growth management with extensive experience in the health and fitness app industry. Currently serving as a Senior Growth PM at Welltech since March 2020, Koba has successfully launched and scaled leading applications, notably YogaGo, Muscle Booster, and WalkFit, and has designed over 1,000 A/B tests that contributed to a remarkable 1,000% cumulative revenue increase over five years. Former roles include Product Marketing Manager at FigLeaf App and ZEO Alliance, where Koba focused on user activation, retention, and feature development, alongside a background in digital marketing consulting. An accomplished leader with a Master's degree from the Moscow Institute of Humanities and Economy, Koba has a proven track record of optimizing conversion rates and enhancing user experiences across various digital platforms.