Victoria Freeth is an experienced UX Researcher currently employed at Welltech since June 2025. Prior to this role, Victoria served as the Lead UX Researcher for Product Innovation at Dyson, where focus areas included health and smart home technologies within the Home portfolio. Previous positions include User Researcher at Methods, where research work supported NHS England and Birmingham City Council, and UX Product Manager & Researcher at PIRATE.COM, emphasizing product strategy through user insights. Victoria also managed large-scale research programs at Nomensa, overseeing a 55-person studio, and held earlier roles in digital recruitment and sales at PCR and AXA PPP healthcare. Areas of expertise encompass mobile apps, data-driven user experiences, IoT, wearables, and audio technology.
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