Travis Martin

Travis Martin is an experienced marketing professional with a strong background in brand management and product innovation, currently serving as the Manager of International Brand Marketing at The Wendy's Company since May 2018. In this role, Travis leads initiatives aimed at expanding brand access and product innovation across 30+ countries. Prior positions at Wendy's include Brand Manager of Product Innovation and Associate Brand Manager, where responsibilities encompassed driving sales through integrated marketing plans and overseeing new product launches. Travis has also gained consulting experience at Spartan Consulting, worked as a Graduate Assistant at Michigan State University's Eli Broad College of Business, and contributed to educational leadership as a Peer Learning Community Leader and teacher in various capacities within the Education Achievement Authority of Michigan. Travis holds an M.B.A. in Marketing from Michigan State University and has advanced degrees in Secondary Education and Teaching, as well as a Bachelor's in Political Science and Psychology from Hope College.