Raffaele Cappiello is an accomplished professional with extensive experience in performance marketing and lead generation. As the Founder of Ascendia since May 2025, Raffaele leads campaigns that significantly enhance conversion rates through innovative strategies involving media buying, AI, and creative processes. Raffaele has also served as a Travel Coordinator at WeRoad since May 2019 and was the Head of Performance Marketing at E-leads from October 2021 to December 2024, where Raffaele instrumental in achieving a 10X turnover within three years, culminating in an exit in 2024. Prior to these roles, Raffaele held positions at Optima Italia S.p.A. as Sales Area Manager and Sales Representative, focused on sales growth and customer relationships. Raffaele began the professional journey as a Croupier/Dealer at Grosvenor Casino. Raffaele holds a degree in Economia aziendale from the University of Naples ‘Parthenope’ (2009-2014).
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