George Behn

Regional Sales Manager at Weruva International, Inc.

George Behn is an accomplished sales professional with extensive experience in regional management and customer development. Currently serving as Regional Sales Manager at Weruva International, Inc. since November 2020, George was recognized as Regional Sales Manager of the Year in 2022 and is a member of the Sales Training Team. Prior experience spans over three decades, including a significant role at American Greetings, where George managed a team of 20 merchandisers and oversaw a $2.2 million territory, exceeding sales goals in 16 of 20 years. Earlier positions included Logistics/Operations & Productivity Manager at Macy's Retail Holdings, Inc. and Corporate Sales Representative/Assistant Store Manager at Computer Depot. George holds a Bachelor of Science degree in Marketing, Management, Business Communications, and Logistics from Penn State University.

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Weruva International, Inc.

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Weruva International was founded in 2006, a few years after David and Stacie rescued their first cat, Rudi, from the streets of NYC. Because of their love and affection for animals, one rescued cat soon became three, and WeRuVa was born. Weruva produces high-quality pet foods for the independent pet channel (distributed globally) and from our humble beginnings, we’ve grown our market share to number one within our food category. To this day, Weruva remains a family company, wholly owned and operated by David and Stacie Forman.


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