WEST BBDO
Blue Smith is an experienced project management professional with a strong background in creative operations and portfolio management across prominent advertising agencies. Currently serving as VP, Director of Project Management at WEST BBDO since April 2023, Blue previously held the position of Senior Project Manager at Energy BBDO, managing high-profile clients including Molson Coors and Bayer, and overseeing portfolios worth up to $10 million. Key achievements include leading the agency’s most awarded campaign, which received multiple prestigious awards. Blue's earlier roles at DDB and Team One involved managing integrated campaigns for major brands like McDonald’s and Lexus, while also focusing on process optimization and team development. Academic credentials include a Bachelor of Arts in Middle Eastern History from San Francisco State University.
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WEST BBDO
At BBDO we do big things. Come up with the biggest ideas. And here’s the thing about getting to big ideas: They require a broad perspective. The wider the perspective the bigger the idea. At West BBDO we are an unmatched collection of complementary forces. As the only agency rooted in LA, SF, and Texas we’re built of powerfully different traits and perspectives, born to push every idea to its biggest place.