Blue Smith

Blue Smith is an experienced project management professional with a strong background in creative operations and portfolio management across prominent advertising agencies. Currently serving as VP, Director of Project Management at WEST BBDO since April 2023, Blue previously held the position of Senior Project Manager at Energy BBDO, managing high-profile clients including Molson Coors and Bayer, and overseeing portfolios worth up to $10 million. Key achievements include leading the agency’s most awarded campaign, which received multiple prestigious awards. Blue's earlier roles at DDB and Team One involved managing integrated campaigns for major brands like McDonald’s and Lexus, while also focusing on process optimization and team development. Academic credentials include a Bachelor of Arts in Middle Eastern History from San Francisco State University.