Allen Mask

Partner at WestCap

Allen Mask is a seasoned professional in the fields of product, brand, and marketing, currently serving as a Partner at WestCap Group and Managing Partner at CōLab Group since June 2020. With extensive experience in executive leadership roles, Allen has contributed as Chief of Staff at Sonos, Inc., where responsibilities included guiding product strategy and marketing initiatives. Additionally, Allen offers advisory services as a Management Consultant and Executive Coach for The New York Times and holds multiple board positions for various organizations including Hunt Club, Flip, Found, and SparkNC. An independent recording artist since 2003, Allen balances a creative career as a freelance composer, songwriter, and music producer alongside a strong background in strategic marketing and operational leadership. Education includes degrees from the University of North Carolina at Chapel Hill and The London School of Economics and Political Science.

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