Devan Seacrist

Devan Seacrist is a Digital Marketing & Paid Media Strategist at WestJet since June 2017, specializing in strategic campaign planning, media execution, and performance analysis. Responsibilities include collaborating with agencies to develop and report on multi-channel media plans, conducting A/B tests to enhance campaign effectiveness, and managing channel roadmaps. Past roles at WestJet include Regional & Retail Campaign Strategist and Retail Campaign Coordinator, where Devan led omni-channel campaigns, coordinated stakeholders, and optimized marketing strategies. Prior experience includes a Marketing & Communications Coordinator position at UFA Co-operative Ltd, where Devan coordinated various marketing solutions, and a marketing internship at AdFarm, focusing on data analysis and brand engagement. Devan holds a Bachelor of Business Administration in Management & Marketing and a Digital Communications Extension Certificate from Mount Royal University.