Lara V.

Lara V. is a seasoned marketing professional with extensive experience in digital marketing and channel strategy. Currently, Lara serves as the Manager of Marketing Owned Channel Strategy at WestJet, where responsibilities include overseeing marketing channel strategy, planning, content performance, and technology capabilities. Previous roles include leadership positions in messaging channels, guest communications, and digital marketing at both WestJet and other organizations like Wholesale Sports and UFA Co-operative. With an educational background in Commerce specializing in Marketing from the University of Calgary, Lara has a proven track record in implementing robust marketing automation strategies, enhancing customer engagement, and leading teams to optimize marketing performance across multiple digital channels.