Emma Herron is a Principal Business Analyst at Westpac, specializing in digital and user-first design approaches. They have extensive experience as a Digital Business Analyst across both public and private sectors, actively engaging in agile practices to enhance processes and user journeys. Emma previously held various roles, including Senior Business Analyst at Westpac Group, Business and Data Analyst at IBM, and Business Analyst & Product Owner at Pharmacy2U Ltd. They earned a Bachelor of Science in Mathematics from the University of St. Andrews.
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