Harriet Goodrum is a marketing lead specializing in digital and transformation projects, currently focusing on Credit Cards Digital. Harriet has held various roles at Arcadia Group Ltd, including Digital Optimisation & Innovation Manager, where they maximized sales through optimization initiatives. At Westpac, Harriet led cross-functional teams as a Credit Cards Growth Service Owner, driving customer and product growth in a dynamic environment. Harriet holds a Bachelor of Arts in Politics and Economics from the University of Reading.
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