Joe W. is a seasoned marketing professional with extensive experience in digital marketing and customer engagement across various industries. Currently serving as a Senior Customer Marketing Manager in Marketing Technology at Westpac, Joe W. focuses on building personalized experiences using CRM and behavioral data for Cash & Transactional Banking. Previous roles include Head of Digital at Vitaco Health Group, Digital Lead and Acquisition & Demand Generation Lead at Optus, and marketing leadership positions at ANZ and Bankwest, where Joe W. specialized in social media strategies, digital marketing campaigns, and eCommerce optimization. Joe W. holds multiple degrees from Macquarie Graduate School of Management and Queensland University of Technology, including an MBA and qualifications in law and information technology.
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