Yiwei Chen

Yiwei Chen is an associate data scientist at Westpac, where responsibilities include developing a customer segments model using unsupervised learning and building a CLV Layer2 model to enhance marketing strategies. Prior experience includes a vacation program at EY, focusing on data analysis, dashboard development, and ensuring data integrity and accuracy in business insights. Previous roles include educator at KU Children's Services and marketing staff at Montessori Academy. Yiwei holds a Master's degree in Data Science and Innovation from the University of Technology Sydney, a Graduate Certificate in Data Science from the University of Sydney, a Bachelor's degree in Marketing from Curtin University, and a Master's degree in Business from the University of Newcastle.