WeWearAustralian is more than just an initiative. It's a community-driven movement born from a sense of commitment and connection to our industry, uniting us all in our respect for Australian fashion. We stand as advocates for Australian fashion, community, and purpose. What began as a collective response to challenging times has evolved into a movement that transcends borders, celebrating the very best of Australian creativity and resilience.

Founded by Richard Poulson and Kelly Atkinson (Showroom-X) in 2020, the WeWearAustralian platform has pioneered opportunities for collaboration between emerging and established brands, helping to raise the profile of Australian fashion designers to a global market and foster a sense of community. 


Since 2020 WeWearAustralian has supported over 350 brands, helped to dress more than 52,000 disadvantaged Australians, and reached an audience of over 20 million by showcasing the creativity and diversity of Australian fashion, and community.

WeWearAustralian

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WeWearAustralian

Org chart

Teams

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