Olivia Fitts

Olivia Fitts is a skilled UX Researcher with extensive experience in user-centered design and research methodologies. Currently serving as a UX Researcher III and previously as a UX Strategist II at WEX, Olivia has demonstrated expertise in leading ethnographic research and synthesizing data for impactful stakeholder presentations. At Ribbon, Olivia conducted multiple end-to-end research projects, contributing to business strategy across various teams. With foundational skills gained through a UX/UI Design program at Thinkful, Olivia has designed and tested user-driven products. Earlier roles included a Teaching Artist and Interim Conservatory Manager at North Carolina Theatre, where Olivia focused on engaging disadvantaged youth, and as a Case Manager at YouthBuild USA, advocating for at-risk youth. Olivia holds a Bachelor of Arts degree in English with a concentration in Creative Writing from Appalachian State University.