William Choi is a UX researcher with over four years of industry experience and a Ph.D. in Human Factors Psychology. Previously serving as a Senior UX Researcher at John Deere from 2019 to 2021, they led numerous end-to-end projects and collaborated with cross-functional teams to enhance digital tools for specialized domains. Their earlier roles include a usability analyst intern at Autotrader US and a graduate research assistant at Wichita State University, where they conducted complex studies and published findings. Currently, William Choi holds the position of UX Researcher III at WEX.
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