Whakamana is a Maori word. Translated, it means “Empower”. 

That is our movement. Whakamana is a fashion label that aims to elevate the daily life of women. We want to remove clothing as a limitation or consideration when the active woman plans her day. And we do so by blending fashion with comfort, office-ready with workout. 

As with every great movement, it is born out of necessity. We have seen too many workout plans go out of the window due to inconvenience. Hands up if you ever had to abandon plans just because it is too troublesome to bring two whole sets of outfit. You should not have to forgo your fitness goals just because you need to “dress nicer” for that business meeting. 

All our pieces are created with one simple goal; “For you to be beautifully ready, regardless of occasion”. We are committed to designing functional workwear with only the best materials. Our pieces are made for both comfort and durability, suitable for even the most intense of activities. 

We want to offer outfits that have made our own lives better. Join us on our mission to empower women all around to feel amazing - minus the hassle.

Apparel & Fashion

Consumer Goods

Health & Wellness

Retail

Whakamana

Susan Ngawati-Osborne

This department focuses on strategic leadership and overall organizational direction.

Whakamana

Org chart

Teams

Executive Leadership

Offices

Whakamana

Org chart

Teams

Executive Leadership

Offices

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