Whale Labs builds modern software for the RV, powersports, and marine industries — markets that have long relied on outdated tools, manual processes, and disconnected systems.

We started with dealers. Wholesale Whale gives dealer groups a smarter way to manage wholesale inventory — moving units faster, reducing aged stock, and replacing the spreadsheets and phone calls that slow everything down.

Then we built for OEMs. OEM Whale gives manufacturers a modern dealer portal — a single platform where dealers can browse inventory, place orders, trade units across the network, and track every unit through its full lifecycle.

We're focused on the infrastructure that connects dealers, OEMs, and lenders — and building the tools that make those relationships work better for everyone involved.

Building for the long haul.

Whale Labs

Org chart

Teams

Offices

Whale Labs

Org chart

Teams

Offices

Related companies