At Whatever Brands, our mission is to shake things up in the global food and drink world by making better choices more accessible to everyone. We work with retailers to create great own-brand, private label and brand extension products that shoppers genuinely enjoy. 

With offices in London and New York, we partner closely with our retailers to turn ideas into products that work - on shelf and at scale. Backed by over 50 years of combined experience and hundreds of launches across more than 20 markets, we know how to balance creativity, quality and commercial success. 

What we do 

At Whatever Brands, we’re not just building products — we’re building connections. Here is what we do: 


Brand Extension 

Through licensing and brand extension, we help brands grow their presence across new categories, channels, and seasonal opportunities. We also make direct-to-retail licensing connections, enabling exclusive brand partnerships created specifically for retailers. 

 
Private Label & White Label 

We help retailers create successful own-label products, from concept to shelf. From fast white-label launches to bespoke private label ranges, we develop high-quality products tailored to your pricing, positioning and customers. 


Brand Creation & Distribution 

We create our own brands and partner with others to bring exceptional products to market. Through smart sales strategies and global logistics, we ensure brands reach the right place at the right time. 

At Whatever Brands, innovation, sustainability, and meaningful change guide every decision we make. We’re here to help you shape the future of food and drink, together. 

#whateverittakes

Whatever Brands Ltd

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Whatever Brands Ltd

Org chart

Teams

Offices

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