What’s the Stitch was established in 2024 when founder Emma realized her (very) expensive needlepoint habit needed an affordable solution. Out of equal parts curiosity and necessity, she began designing and painting her own canvases, documenting the process on social media as she went. And when her community enjoyed her designs as well, What’s the Stitch was born.

Infused with irony, sass, and a healthy does of wit, What's the Stitch designs are here to make you smile (and maybe raise an eyebrow or two).

What's the Stitch

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