Wheelhouse

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About

WHEELHOUSE is a first of its kind disruptive multi-vertical media, marketing, and investment business platform. Founded by entrepreneur Brent Montgomery in 2018 in partnership with Jimmy Kimmel, WHEELHOUSE has a national footprint with offices in New York, Los Angeles, and Stamford. At the nexus of content x commerce, WHEELHOUSE 360 directly invests in and incubates high-growth technology & consumer-facing busines...

Ann Berry
Chief Investment Officer
Ann Berry
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Hailey Foreman
Senior Associate
Doug Elser
Analyst
Doug Elser
Analyst
  • Wheelhouse 360

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Team announcement

Wheelhouse 360, Technology and Consumer Investing Division of Multifaceted Media Company Wheelhouse, Expands Team

NEW YORK--(BUSINESS WIRE)--Expanding its equity investing capabilities, Wheelhouse 360, the direct investing and incubation arm of media and marketing company Wheelhouse, founded by Brent Montgomery in partnership with Jimmy Kimmel, has hired Hailey Foreman and Tamerat Mulugeta to join its in-house team of private capital professionals. The new additions join Principals Michael Anderson and Michael Salerno as direct reports to Ann Berry, Wheelhouse Chief Investment Officer and Managing Partner of Wheelhouse 360, who made today’s announcement. Foreman joins Wheelhouse 360 from Lindsey Goldberg, the $17 billion private equity firm, having previously worked in mergers and acquisitions in Lazard’s telecommunications, media and technology advisory group. Mulugeta arrives from Bank of America Merrill Lynch, where he was a member of the global consumer and retail investment banking team. “At Wheelhouse 360 we are combining disciplined investment in high growth businesses with a hands-on approach to helping our portfolio companies win with content production, media exposure and celebrity partnerships that resonate with their customers,” says Berry. “New talent from blue chip private equity and financial services complements the content development, value creation and in-house investing experience of Wheelhouse veterans Anderson and Salerno. Our team is excited to execute on a very differentiated opportunity to support founders and executives in our portfolio by delivering the full operating capabilities of Wheelhouse.” Since joining Wheelhouse in February, Berry has implemented institutional investing practices honed at prior firms Cornell Capital, where she was a partner and investment committee member, and Goldman Sachs. Berry and Montgomery have also expanded Wheelhouse’s investment strategy to backing technology-driven portfolio companies, overseeing recent investments in educational digital media app Zigazoo, DTC businesses Pair Eyewear and Haus, and omnichannel toy retailer CAMP, among others. The expansion of Wheelhouse 360 occurs in parallel with significant growth at the company. Receiving an Emmy nomination this year for its Disney+ show Becoming, the Wheelhouse Entertainment division has series in production across all major TV and streaming platforms, including one based on Wheelhouse 360 sports memorabilia portfolio company, Goldin Auctions. Wheelhouse Labs, the in-house brand marketing and creative innovation arm, recently hired Observatory and CAA veteran Joseph Saroufim as Head of Creative Development. Earlier this year, the company launched Wheelhouse DNA — “digital ‘n audio”— dedicated to developing, producing and distributing content from creators and influencers. The company’s New York and Los Angeles footprints of physical spaces (known as the “Wheelhouses”) where creators, entrepreneurs and investors meet at invitation-only events has expanded this summer with the opening of innovation campus The Village, in Stamford, Connecticut. About Wheelhouse Wheelhouse was launched in 2018 by award-winning producer and entrepreneur Brent Montgomery, in partnership with Jimmy Kimmel. A one-stop shop for content, talent, brands and capital, Wheelhouse harnesses business and programming opportunities across industries and platforms, helping companies and creators accelerate and manage their ventures. The company consists of four businesses: content and production division Wheelhouse Entertainment (WHE); in-house brand marketing and creative innovation arm Wheelhouse Labs; investment division Wheelhouse 360; and real estate operation Wheelhouse Properties. WHE includes Kimmelot, Kimmel’s creative lab for developing and producing television, digital platforms, mobile applications and products (ABC’s Emmy-winning Live in Front of a Studio Audience: Norman Lear's All in the Family and The Jeffersons; Comedy Central’s Crank Yankers); Spoke Studios (Assembly Required with Tim Allen; Netflix’s The Hype Life); Campfire Studios (Hulu’s WeWork: Or the Making and Breaking of a $47 Billion Unicorn; HBO Max’s Heaven’s Gate ); Portal A (Charges with Rex Chapman, Action Royale ) and numerous media partnerships with talent/companies including Kevin Hart’s comedy and multi-platform entertainment company LOL, musician/actor/producer Adam Levine and his 222 Productions, and mega-influencer Nikita Dragun. Wheelhouse 360 has invested in numerous growing companies, including premium activewear brand Rhone; connected fitness leader Hydrow; culinary community and cookware distributor Food52; book subscription platform Literati; and non-alcoholic craft brewer Athletic Brewing Company, among others. Montgomery serves as CEO of Wheelhouse.

Team announcement

Private Equity Executive Ann Berry Joins Wheelhouse as Chief Investment Officer

Private Equity Executive Ann Berry Joins Wheelhouse as Chief Investment Officer

Private Equity Executive Ann Berry Joins Wheelhouse as Chief Investment Officer Berry to Run Wheelhouse Partners, Expand the Company’s Investment Portfolio in Technology and Consumer Sectors NEW YORK--(BUSINESS WIRE)--Wheelhouse CEO Brent Montgomery announced today that Ann Berry, seasoned investment and private equity executive, has joined Wheelhouse as Chief Investment Officer. Berry will run Wheelhouse Partners, Wheelhouse’s investment arm, and will grow its portfolio in the fast-growing technology and consumer categories. Berry joins Wheelhouse from New York-based private equity firm Cornell Capital LLC, where she was a Partner and Investment Committee member. She previously spent more than a decade at Goldman Sachs and has negotiated, executed and managed over $1.5 billion of investments over the course of her career. Wheelhouse was launched in 2018 by Montgomery, in close partnership with Jimmy Kimmel, as a one-stop shop for content, talent, brands and capital. In addition to Wheelhouse Partners, the group includes production enterprise Wheelhouse Entertainment; in-house brand marketing division Wheelhouse Labs; digital media arm Wheelhouse DNA; and a real estate footprint that includes private social clubs in New York and Los Angeles, and The Village, a multi-acre waterfront innovation campus in Stamford, CT. Wheelhouse has previously invested in select high-growth consumer and technology companies, including premium activewear brand Rhone, connected fitness provider Hydrow, culinary community Food52, book club platform Literati, and non-alcoholic beverage maker Athletic Brewing Company. Said Montgomery, “We are delighted to welcome Ann to Wheelhouse and to have her considerable expertise to drive and scale Wheelhouse Partners. Alongside her superb investing experience and deep knowledge of media, Ann brings to Wheelhouse an affinity for invention and significant operational know-how, all integral to our brand and to those founders in whom we will invest. ” Berry said, “Brent’s track record of entrepreneurial success across multiple industries uniquely positions Wheelhouse to understand the holistic needs of high-growth organizations. I am very excited to lead Wheelhouse Partners in delivering the full power of Wheelhouse’s business building, content creation and digital distribution engines to talented founders. The Wheelhouse team has already built an impressive portfolio and I’m looking forward to collaborating across our leadership to amplify our investing capabilities further.” Berry has served on numerous corporate boards and is currently a director of PureStar, and previously Blue Mistral, Interline Brands, GCA Services, and US Security Associates, among others. She has supported entrepreneurs as an early-stage investor, including in Drone Racing League and Element Inc., and has significant operational leadership experience inside private equity-backed companies. She regularly appears on the BBC, Bloomberg, CBS, CNBC, CNN, Fox Business and Yahoo Finance. Born and raised in London, Berry graduated from Cambridge University and holds an MBA from Harvard Business School. She resides in New York City. https://www.businesswire.com/news/home/20210204005365/en/Private-Equity-Executive-Ann-Berry-Joins-Wheelhouse-as-Chief-Investment-Officer

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