David Friedlen is an experienced business development professional with a strong background in reimbursement and channel development. Currently serving as Senior Manager of Reimbursement Business Development at Wheels, Inc. since May 2020, David previously held roles in business development at WorkWise LLC from September 2014 to May 2020 and as Director of Channel Development at MSI Data from 2013 to September 2014. Prior positions include Vice President of Business Development at Corporate Reimbursement Services, Inc. from January 2012 to 2013 and Senior Business Development Consultant and Director of New Product Development at Runzheimer International from January 1993 to November 2011. David completed a degree at the University of Wisconsin-Eau Claire from 1979 to 1983.
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