Phaneendra Kumar, commonly known as CHP, is a seasoned professional with over 30 years of experience in sales and retail finance across diverse products, including motorcycles and agricultural equipment. Currently, they serve as the Co-Founder and President of WheelsEMI and Managing Director of Uppscalle Investments Private Limited. Previously, they held senior positions at Bajaj Auto, Bajaj Auto Finance, Escorts Limited, and Texmo Industries, where they pioneered innovative business models and significantly tripled rural sales in their tenure. CHP is a gold medalist in Agricultural Engineering from Tamil Nadu Agricultural University and holds a PG Diploma in Sales & Marketing.
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