Alison Potter serves as a Senior Editor at Which? since July 2016, where responsibilities include commissioning and editing product safety content, investigations, and advice for baby and child products and mobility care. Alison transitioned from a secondment to a permanent role in February 2022 and previously acted as editor for Which? magazine, focusing on high-quality content delivery and customer satisfaction. Earlier experience includes roles as Family Editor and Senior Product Researcher/Writer at Which?, and as a Senior Staff Writer at Immediate Media Co. and Staff Writer at Sofeminine.co.uk. Alison holds a Bachelor's degree in English Literature from The University of Sheffield and an NCTJ Certificate in Newspaper Journalism from Harlow College.
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