Anthony Wales is a seasoned professional with extensive experience in Salesforce platform leadership and customer service systems management. Currently serving as Salesforce Lead at Which? since November 2021, Anthony previously held roles including Salesforce Platform Lead at Santander UK and Asto UK, and Acting Head of Customer & Digital Platforms at Nuffield Health. With a strong background dating back to 2006 at Truphone as a Senior Salesforce Business Analyst, Anthony has consistently focused on driving marketing and sales projects on the Salesforce platform, leading teams of product managers and business analysts since 2014. An education background includes Therfield School Sixth Form and Howard of Effingham.
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