Emma Wilson is an accomplished Product Designer with extensive experience in UX design and digital marketing. Currently at Which? since September 2025, Emma is responsible for leading product initiatives. Prior to this role, Emma contributed to EVORA Global as a Product Designer and UX Designer, focusing on enhancing user satisfaction through strategic design solutions. Emma has a proven track record of optimizing user experiences at AvatarJo and Signable, and began a career in translation and marketing at Uitgeverij Elmar BV and Maritime & Offshore NL. Emma holds a Master of Arts in English Literary Studies and a Bachelor of Arts in English from the University of Exeter.
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