Lili Morley

Lili Morley is a Brand Lead with over 15 years of experience in global consumer and B2B brand marketing, specializing in eCommerce and SaaS businesses. Currently, Lili leads brand strategies and campaigns at Which?, having previously served as a Brand Manager at Trustpilot. Lili's expertise includes brand strategy, editorial storytelling, and market positioning, complemented by a solid track record in managing multi-million-pound budgets and driving brand growth across various international markets. Lili holds a BA in English Language and Literature from The University of Manchester and is actively involved in leadership development and mentoring programs.