Sarah Sidoli is an experienced professional in data analysis and insights, currently serving as Lead Analyst and Lead Digital Analyst at Which? since December 2017. In these roles, Sarah collaborates with various teams to develop dashboards, generate actionable insights, and make data-driven recommendations to align with business objectives. Prior to Which?, Sarah held positions at TripAdvisor as the APAC Lead Research Associate and at Global Radio as an Insight Analyst, focusing on data trends and reporting. Additional experience includes roles at Blackwell UK Ltd, King's College London, Queen Mary University of London, Dar Al-Hekma College, and King AbdulAziz University. Sarah holds a PhD in Education with a focus on Linguistics and Psycholinguistics, as well as an MA in English Language Teaching and a BA in Linguistics and English Literature from King's College London and Jamiat Al-Malik Abdulaziz, respectively.
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