Sneh Shah is a data and digital analytics expert with extensive experience in leading analytical projects across multiple industries. Currently serving as a Lead Analyst at Which? since November 2019, Sneh has spearheaded various data science initiatives to enhance user interaction and engagement while collaborating with key stakeholders to meet annual objectives. Previous roles include Lead Digital Analyst, Interim Commercial Analytics Manager, and positions at Royal and Sun Alliance and Sainsbury's, where Sneh focused on customer performance analysis and promotional insights. Sneh's career began at Buongiorno as a Data Analyst, and educational qualifications include a Bachelor of Applied Science in Mathematics, Operational Research & Statistics from Cardiff University, complemented by A-Level studies in Maths, Economics, and Chemistry.
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